Imagine this: your sales rep calls a promising lead, only to find out another teammate called the same person yesterday. Meanwhile, your marketing team accidentally sends two identical emails to the same contact, and customer support can’t see a full history because information is scattered across multiple records. The culprit? Duplicate records in Salesforce. They may seem harmless at first, but duplicates quietly drain time, distort reports, frustrate customers, and create unnecessary chaos. The good news is that Salesforce offers several tools—and a few extra tricks—to stop duplicates before they become a bigger headache. Let’s break it down. The Hidden Cost of Duplicate Data When Salesforce data isn’t clean, here’s what happens: Fragmented Customer View – Agents miss key emails, calls, or cases because details are spread across multiple records. False Insights – Reports look inflated, with duplicated opportunities or campaign responses. Wasted Resources – Market...